Infographics: Digital Marketing for SMEs
In the fast-moving world of marketing, more digital solutions are well-placed each day to help businesses take a huge leap forward. Among the arsenal of digital mediums available, here is an infographic with 10 tips and tricks for SME’s to leverage and grow their business specifically for Singapore SMEs, although the tips are pretty universal, so irrespective of your region, follow through is non-negotiable.
And for the purpose of Google – all of it in text format as well!
In Singapore, 90% of consumers use the internet to find a business, place to eat or purchase a product. Digital presence is must to scale for all businesses. Let’s start here:
1. GET ONLINE
A mandatory first – be visible online.
Google My Business, provides SMEs with a free listing and simple website that will help you show up on Google searches and drive traffic to your stores.
2. GREAT MOBILE EXPERIENCE
Leverage the 3.8M mobile internet users in SG. A mobile optimized website is a must have.
3. WATCH THE TRENDS
Content is King! Know what is popular in SG & Worldwide with Google Trends. Streamline your content accordingly.
Videos are super popular. 41% users are influenced by YouTube videos. Use your smartphone or free tools like PowToons to create one.
5.INVEST IN PAID ADS
Once online presence is established, promote it with paid ads on Social Media & Google to reach potential new customers.
6. USE E-COMMERCE SITES & DIRECTORIES
Register yourself in online directories and partner with e-commerce retailers to list your products and leverage their customer base.
7. IDENTIFY NEW MARKETS
Determine new markets and compare new customer acquisition cost using Google’s Global Market Finder tool.
8. MEASURE YOUR EFFORTS
Use the various free analytics tools by Google and social media channels to measure your marketing activities to know what worked.
9. BE A DIGITAL ENTHUSIAST
The internet is flooded with tutorials and resources on digital marketing DIY’s. Leverage these, learn and be a digital enthusiast yourself.
10. TALK TO US
Let us do the above 9 things and more, while you focus on your core business.
Call us today +65 86254926