COVID19 Updates: Skilfinity supports businesses to adapt their digital marketing strategies
coronavirus a.k.a COVID-19 has changed life as we know it – and as we do everything we can to keep each other safe, our routines have fundamentally shifted. The necessary measures taken to manage the pandemic have disrupted the global economy and altered consumers’ expectations, habits, and purchasing behaviour. This has resulted in new challenges to supply chains, fulfilment, physical stores, and for employees and customers.
In these unusual circumstances businesses are looking to re-engage their customers using a Respond – Rebuild – Recover model.
Respond:
Whether your business is experiencing a new challenge, reassessing its priorities, pivoting to adapt product and service or investing to meet increased demand, it all starts with communicating with your existing clients and partners.
Focus on mitigating risk until you settle on next steps; Its only human to say that we are all in this together and doing the best to keep the business and everyone associated with the brand safe.
Rebuild:
As shocking as it was a couple of months back, as businesses navigate to find a new business-as-usual, its time to act.
Adapt your products and services, create new offerings, or reach your customers in new ways. By moving your products and services online and taking advantage of technology tools, your business can be discovered online and be present for your customers.
As the situation is evolving each day, it is advisable to keep reassessing any marketing campaigns.
Recover:
Answers to questions like:
- Where are the gaps in your business processes and what helped you course-correct?
- What can you learn from your digital-only marketing efforts?
can help incorporate learnings from the crisis into your long-term business strategy.
While we don’t know when the disruptive shifts of this crisis will resolve, we do know that remaining flexible and adapting with agility is the key to staying connected with customers and giving them the support they need.
In that spirit, Skilfinity is inviting all business – SMEs/ Startups, anyone who wants to take their business to the world, digitally. We would like to offer:
A] Tailored SEO and Digital Audit sessions for your business.
B] Organic Marketing techniques – Teach how to do marketing if you are a new business/have a fresh website*.
C] Upskill – Teach the tools & platforms for paid advertising, for some of the advanced folks who may want to spend and reach a larger audience*.
Contact us or Email at info@skilfinity.com, with the subject: COVID support request.
Include your contact details and business name for us to reach you.
Appendix:
- Skilfinity is partnering with THE NAS COMPANY to help small businesses in Singapore move and build their operations online through The Online Fund.
- Resources:
