Preparing for the Future: AI dominance in Marketing
As advanced technologies like AI continue to shape the world of marketing, it’s becoming increasingly important for businesses to stay ahead of the curve and prepare for the future. AI-enabled marketing has already taken off and is continuing to grow,
Opinion: Google’s third-party cookies deprecation pushed to 2023 – Advantage and action
Google announced that it is delaying its plans to phase out third-party cookies until 2023, a year or so later than planned. It cited the complexity of removing cookies and implementing Privacy Sandbox, which needs more time across the ecosystem,
The Empowering Streaming Era and Rise of OTT Platforms
Content in the form of motion pictures has in recent times trumped all other kinds. From social media (TikTok, Instagram, YouTube) to OTT platforms. But let’s see some numbers first: The influencer marketing industry is on track to be worth up