How does storytelling play a role in marketing and advertising?
Storytelling plays a crucial role in marketing and advertising because it helps brands connect with their target audience on a more emotional and relatable level. Stories can be woven into various mediums and campaigns to enhance brand perception, engage consumers,
Preparing for the Future: AI dominance in Marketing
As advanced technologies like AI continue to shape the world of marketing, it’s becoming increasingly important for businesses to stay ahead of the curve and prepare for the future. AI-enabled marketing has already taken off and is continuing to grow,
How to Write an Effective Content Brief for Writers?
At Skilfinity, our team writes anywhere between 12 to 20 content pieces each month - be it blogs, long-form articles, deep research documents, product bios or website content. A good start that makes the writer's job much easier is a detailed
How to Effectively Market Brands and Athletes through Sports Marketing?
Do you feel happy when your favourite team wins the game or heartbroken when they lose? To some, watching sports is entertaining, while it is a part of their DNA for others. With so many sporting events worldwide, sports marketing has
Top 10 SEO trends – H2 2021
With Google processing, more than 40,000 search queries each second on an average and only a minuscule 0.78% of them from the second page of the SERP(search engine result page), the fight for #1 is more challenging than you think. On
B2B Pillar Pages: Step-by-step strategy
Over the years, we have found from our personal experience, in a B2B setup, top-of-the-funnel is a crucial foot-in-the-door. Such content enables the target audience and prospects to self-learn about the brand and the industry at large. And with the
Opinion: Google’s third-party cookies deprecation pushed to 2023 – Advantage and action
Google announced that it is delaying its plans to phase out third-party cookies until 2023, a year or so later than planned. It cited the complexity of removing cookies and implementing Privacy Sandbox, which needs more time across the ecosystem,
SEO Case Study: How a PropTech Startup scaled and dominated the local searches?
Local Results Local results appear for people who search for businesses and places near their location. They're shown in a number of places across Maps and Search. For example, you'll probably see local results if you search for "Italian restaurant" from
Marketing Trends 2020
Based on the emerging trends (not all are essentially new, but most definitely will continue to impact the course for marketers in the coming decade) that we’re already seeing, here are Twelve things that I have curated and recommend adding
8 Tips for Promoting Perennial Content Long After Publication
In this post, we are going to list 8 tips on how to promote your evergreen blog posts much after they are published. So you are either of the following three: Niche Blogger - One who blogs deep content on specific
Chinese SEO Guide
With a population little short of 1.4 billion, China is the most populated country on the planet. In 2018, there are now more than 800 million people in China with internet access. Just for a little context, the entire population of Europe
Digital Marketing News and Views April 2018
April rather started on a lighter note with pranks from Google, Fitbit, Hootsuite to subtle jokes from Wikipedia among others, damage control by Facebook and a handful new update from Google and other social channels. Enjoy your read of "Skilfinity's:
Top Digital Marketing News March 2018
The year 2018 is turning out to be quite eventful for us Marketers..especially everyone who is in the digital space! March hit us hard with Facebook — Cambridge Analytica debacle, but things mellowed with a bunch of new updates from
Ways To increase your Website Traffic
Aren’t there ample materials online which talk about how to generate traffic to your website? What is different in this one? Why should I bother even opening this? Well, these were the exact questions we started with. And yes, Google search returned
PING — Top Digital Marketing Stories — January 2018
Skilfinity is a digital marketing startup…Don’t hit the close button yet — let us make the point, I promise, this isn’t a sales pitch. Restarting — Skilfinity is a digital marketing startup, and like most marketers, it’s in our blood to keep up with the latest