SEO Case Study: How a PropTech Startup scaled and dominated the local searches?

Local Results

Local results appear for people who search for businesses and places near their location. They’re shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit.

Brief: 

Skilfinity’s client, The PropTech Startup enables expats and locals to buy, sell and rent properties in the country. They wanted to create a niche for themselves and establish a name among the few incumbents in the territory.

 

Goals	Approach	Result
Improve visibility to ensure new customers find suitable properties to rent within budget.	Set up a Business Profile on Google	A higher Google search ranking position with the Business Profile appearing on the right-hand side of results
Build a strong local reputation, to reflect focus on trust and community.	Used the Google My Business Insights reporting tool to learn which search terms should be used on the business website	Responding to every review brings customer interaction into the shop’s online presence, giving measurable results
Build brand familiarity and awareness for their unique platform.	Encouraged customers to leave reviews on the Google Map listing	Over 200K views in one quarter
		1.5k total actions (calls and ask for directions) in one quarter

Approach:

Registering with Google My Business was the first step. By listing the business on Google Maps and adding key details such as opening times, the company boosted its business’s online visibility.

They used Google My Business Insights reporting tool to show which search terms led customers to find them. Direct engagement with their audience through effective and extensive use of the review system created extra exposure both locally and internationally. This led to an increase in online traffic-generating a greater number of leads and actions due to more effective brand awareness.

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