Social Media Marketing Case Study: How an AI predictive maintenance startup achieves alignment and ABM success with LinkedIn?
About the Company:
One of the fastest-growing Artificial intelligence, driven enterprise predictive maintenance startup with worldwide operations and leader in the telecom and communication industry.
They wanted to strengthen their social signals using the most popular professional networking platform LinkedIn.
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Brief:
Leverage the teams existing industry subject matter expertise to establish its industry-agnostic solution. Connecting with the right people and conveying the brand’s story, USP and company culture were top priorities.
Approach:
We used LinkedIn Pages to share company news and raise general market awareness, but particularly value the space as a tool for driving brand awareness through deep content.
We turned to LinkedIn Sponsored Content, which offers unique targeting capabilities, to reach its niche audiences with the right messages. Because Sponsored Content appears in LinkedIn feeds across desktop, smartphone, and tablet, we were able to maximize the brand reach, increase audience base and drive qualified traffic into its lead nurture program.
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============================================ Featured Image Credit: Photo by Prateek Katyal on Unsplash