Digital Culture Shifts for Businesses, Brands and Marketers – Take Action!
The significance of seemingly minor online trends and their potential to shape mainstream culture in the future is huge. A few examples - the use of fantasy worlds for real-world impact, the evolution of youth culture with Gen Alpha, and the
How does storytelling play a role in marketing and advertising?
Storytelling plays a crucial role in marketing and advertising because it helps brands connect with their target audience on a more emotional and relatable level. Stories can be woven into various mediums and campaigns to enhance brand perception, engage consumers,
How to Effectively Market Brands and Athletes through Sports Marketing?
Do you feel happy when your favourite team wins the game or heartbroken when they lose? To some, watching sports is entertaining, while it is a part of their DNA for others. With so many sporting events worldwide, sports marketing has
A Step by Step Guide To Create A LinkedIn Carousel Ad
With nearly 740 million users and more than 55 million companies listed, LinkedIn is an all-in-one platform for job seeking, recruiting, advertising and networking. LinkedIn continues to expand its advertising options to present marketers with new and more reliable ways to
Time to put the social back in social media in a post-Covid world.
While building a brand product by product, most businesses remain so focussed on the 'media' that they forget about the ‘social' bit in 'social media'. The word 'social' was put before the word 'media' for a reason. The product you
TikTok Marketing for Brands
Short-form user-generated content has radically changed how we consume entertainment, and TikTok plays into a lot of these current trends in terms of meeting consumers’ need for self-expression and creativity. Douyin, was launched by ByteDance in China. It became world’s most
Social Media Marketing Case Study: How an AI predictive maintenance startup achieves alignment and ABM success with LinkedIn?
About the Company: One of the fastest-growing Artificial intelligence, driven enterprise predictive maintenance startup with worldwide operations and leader in the telecom and communication industry. They wanted to strengthen their social signals using the most popular professional networking platform LinkedIn. Goals Approach Result
Marketing Trends 2020
Based on the emerging trends (not all are essentially new, but most definitely will continue to impact the course for marketers in the coming decade) that we’re already seeing, here are Twelve things that I have curated and recommend adding
PING — Top Digital Marketing Stories — H1 2019 – Part 1
As the busy schedules took over and all our time-related priority went towards our esteemed clients, we have not been able to keep up with orderly additions of newer content for Skilfinity’s Blog section. Well, let’s just say, we have finally
Digital Marketing News and Views April 2018
April rather started on a lighter note with pranks from Google, Fitbit, Hootsuite to subtle jokes from Wikipedia among others, damage control by Facebook and a handful new update from Google and other social channels. Enjoy your read of "Skilfinity's:
Inforgraphics: The Planet of Chatbots – The Rise
A Chatbot can navigate the visitor, collect information, schedule meeting or simply push the process further down the sales funnel thus saving time, effort and money by automating the conversation. Read and view inforgraphics to understand the general consumer sentiment
Choosing the right Social Media Channel
“Right now, with social networks and other tools on the internet, all of these 500 million people have a way to say what they are thinking and their voice be heard” — Mark Zuckerberg Checking your Facebook account or Twitter feed
Top Digital Marketing News March 2018
The year 2018 is turning out to be quite eventful for us Marketers..especially everyone who is in the digital space! March hit us hard with Facebook — Cambridge Analytica debacle, but things mellowed with a bunch of new updates from
Ways To increase your Website Traffic
Aren’t there ample materials online which talk about how to generate traffic to your website? What is different in this one? Why should I bother even opening this? Well, these were the exact questions we started with. And yes, Google search returned
Infographics: e-commerce site traffic increase
Infographics: Web Traffic Ranking of Top E-Commerce Platforms in Singapore — March 2018Internet giant Google and Singapore state investment firm Temasek Holdings predicts Singapore’s e-commerce market will be more than 5X which is US$5.4 billion (S$7.5 billion) within a decade. Sailing in
Viral Marketing
Hubspot says, close to 95% of marketers plan to add either YouTube or Facebook video to their content distribution efforts. In other news, in a recent video, a first-year grad student just winked and trumped Mark Zuckerberg on Instagram with 4.9
PING — Top Digital Marketing Stories — January 2018
Skilfinity is a digital marketing startup…Don’t hit the close button yet — let us make the point, I promise, this isn’t a sales pitch. Restarting — Skilfinity is a digital marketing startup, and like most marketers, it’s in our blood to keep up with the latest
Ensure Success Of Digital Marketing Campaigns: Opt For The Right Goals
According to Forrester Research and eMarketer the estimated allocation of marketing funds offline vs. online and across the digital channels is on a rise. Am sure you think, this statement is a given. Allow me to elaborate with a few statistics In 2014,