Digital Culture Shifts for Businesses, Brands and Marketers – Take Action!
The significance of seemingly minor online trends and their potential to shape mainstream culture in the future is huge. A few examples - the use of fantasy worlds for real-world impact, the evolution of youth culture with Gen Alpha, and the
How does storytelling play a role in marketing and advertising?
Storytelling plays a crucial role in marketing and advertising because it helps brands connect with their target audience on a more emotional and relatable level. Stories can be woven into various mediums and campaigns to enhance brand perception, engage consumers,
Data Analytics Case Study: How an app building platform measured their marketing spend? Copy
Google Data Studio turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports. Use the drag and drop report editor to: Tell your data story with charts, including line, bar, and pie charts, geo
Preparing for the Future: AI dominance in Marketing
As advanced technologies like AI continue to shape the world of marketing, it’s becoming increasingly important for businesses to stay ahead of the curve and prepare for the future. AI-enabled marketing has already taken off and is continuing to grow,
How to Write an Effective Content Brief for Writers?
At Skilfinity, our team writes anywhere between 12 to 20 content pieces each month - be it blogs, long-form articles, deep research documents, product bios or website content. A good start that makes the writer's job much easier is a detailed
How to Effectively Market Brands and Athletes through Sports Marketing?
Do you feel happy when your favourite team wins the game or heartbroken when they lose? To some, watching sports is entertaining, while it is a part of their DNA for others. With so many sporting events worldwide, sports marketing has
Top 10 SEO trends – H2 2021
With Google processing, more than 40,000 search queries each second on an average and only a minuscule 0.78% of them from the second page of the SERP(search engine result page), the fight for #1 is more challenging than you think. On
B2B Pillar Pages: Step-by-step strategy
Over the years, we have found from our personal experience, in a B2B setup, top-of-the-funnel is a crucial foot-in-the-door. Such content enables the target audience and prospects to self-learn about the brand and the industry at large. And with the
Opinion: Google’s third-party cookies deprecation pushed to 2023 – Advantage and action
Google announced that it is delaying its plans to phase out third-party cookies until 2023, a year or so later than planned. It cited the complexity of removing cookies and implementing Privacy Sandbox, which needs more time across the ecosystem,
5 Ways Start-Ups Can Use Content for Branding in 2021
How can start-ups use content to establish their brand quickly? Here are five simple ways they can do that. The path to scaling your idea to a full-fledged business is exciting and daunting in equal parts. It involves a lot of
A Step by Step Guide To Create A LinkedIn Carousel Ad
With nearly 740 million users and more than 55 million companies listed, LinkedIn is an all-in-one platform for job seeking, recruiting, advertising and networking. LinkedIn continues to expand its advertising options to present marketers with new and more reliable ways to
How businesses can drive mobile app engagement in 2021
How businesses can use mobile apps to raise brand awareness and also attract customers. Did you know that the combined app downloads from both Google Play Store and App store were 36.5 billion in 2020? The figure is rising as we
Online Marketing Trends – 2021
The year 2020 has seen brands and marketers make every effort to survive the unpredictable events that have been unfolding. Despite these uncertain times, online marketing has become a boon for companies. While the digital age had already begun to change
A Definitive B2B Product Marketing Guide
Experts estimate that the global advertising market will be valued at over $769 billion by 2024. There are certain approaches that are common to all kinds of advertising and marketing. However, to truly succeed in marketing, you need to hone your approach to
TikTok Marketing for Brands
Short-form user-generated content has radically changed how we consume entertainment, and TikTok plays into a lot of these current trends in terms of meeting consumers’ need for self-expression and creativity. Douyin, was launched by ByteDance in China. It became world’s most
Data Analytics Case Study: How an app building platform measured their marketing spend?
Google Data Studio turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports. Use the drag and drop report editor to: Tell your data story with charts, including line, bar, and pie charts, geo
COVID19 Updates: Skilfinity supports businesses to adapt their digital marketing strategies
coronavirus a.k.a COVID-19 has changed life as we know it – and as we do everything we can to keep each other safe, our routines have fundamentally shifted. The necessary measures taken to manage the pandemic have disrupted the global
SEO Case Study: How a PropTech Startup scaled and dominated the local searches?
Local Results Local results appear for people who search for businesses and places near their location. They're shown in a number of places across Maps and Search. For example, you'll probably see local results if you search for "Italian restaurant" from
Surviving COVID-19: How to adapt your digital marketing strategy amidst a global crisis
In the world of hyper-speed, dramatic scale-ups and connectivity, social media can now be categorised as a mature marketing channel. Although the popular belief is that organic is dead, there are still ample opportunities, especially for brands that do not
Content Marketing Case Study: How an Interior Design and Build company navigated through a global pandemic?
About: A leading bespoke workspace interior design and build company, heavily dependent on blue-collar workforce for the “build” part of their business, was no stranger to crisis management. But this one was a first and one of a kind. Brief: The company wanted
Social Media Marketing Case Study: How an AI predictive maintenance startup achieves alignment and ABM success with LinkedIn?
About the Company: One of the fastest-growing Artificial intelligence, driven enterprise predictive maintenance startup with worldwide operations and leader in the telecom and communication industry. They wanted to strengthen their social signals using the most popular professional networking platform LinkedIn. Goals Approach Result
Case Study: How an IT services company scaled its operations in a new geography through inbound marketing?
Inbound Marketing HubSpot's co-founder and CEO, Brian Halligan coined the term Inbound Marketing, which is defined as "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience
Web Design Case Study: Plugging the branding of a regional Deep Tech unicorn within its recent FinTech acquisition.
About the Company: A regional technology-based financial company with a product portfolio of payment gateways and fraud detection, who was officially acquired by a multinational unicorn. Brief: The company did not have its website updated for more than five years. The present version
Marketing Trends 2020
Based on the emerging trends (not all are essentially new, but most definitely will continue to impact the course for marketers in the coming decade) that we’re already seeing, here are Twelve things that I have curated and recommend adding
8 Tips for Promoting Perennial Content Long After Publication
In this post, we are going to list 8 tips on how to promote your evergreen blog posts much after they are published. So you are either of the following three: Niche Blogger - One who blogs deep content on specific
Programmatic Marketing – Why, How and the Opportunities.
According to Forrester, programmatic will prevail in digital ad spending in 2019 and by the end of 2023 will reach $25B, which is terrific in comparison to $11.4 billion in 2017. However, programmatic has continued to be a big display advertising buzz
Chinese SEO Guide
With a population little short of 1.4 billion, China is the most populated country on the planet. In 2018, there are now more than 800 million people in China with internet access. Just for a little context, the entire population of Europe
PING — Top Digital Marketing Stories — H1 2019 – Part 1
As the busy schedules took over and all our time-related priority went towards our esteemed clients, we have not been able to keep up with orderly additions of newer content for Skilfinity’s Blog section. Well, let’s just say, we have finally
Content Consumption – Mobile Web Traffic Worldwide
According to data revealed in a new report, YouTube drives 37% of all mobile web traffic. The report from Sandvine elaborates which apps generate the most downstream mobile web traffic in the world. Traffic is measured in megabytes, which could explain why YouTube has
PING — Top Digital Marketing Stories — December 2018
As we close the year, the digital world is abuzz with activity. Search engine portals and social media platforms are making large scale qualitative changes with far reaching consequences for the users. We want you to stay updated with the
PING — Top Digital Marketing Stories — November 2018
The only constant of the digital world has been changed. Like any other time of the year, this month too it witnessed a gamut of changes and updates. This month has been a month of highs in terms of user
10 Digital Marketing Trends in 2019
45 days before we hit 2019 — am sure as a marketer most of you have started working on your Q1 digital marketing plans. All things considered, in a field as dynamic yet powerful as digital, remaining ahead has a significant effect, especially
PING — Top Digital Marketing Stories — October 2018
A lot is going on in the world of digital media. The search engine portals and social media platforms are getting smarter and effectual. It’s important to keep up your pace with the transformation to stay relevant. To make it
PING — Top Digital Marketing Stories — September 2018
The month of September brought in few updates from social media space. Let’s have a look at some of the key updates which we thought might be most relevant to digital marketers. Facebook features to improve marketer ads Facebook, as an advertising
PING — Top Digital Marketing Stories — August 2018
In the forever changing Digital Marketing Landscape, the month of August was equally eventful. Here are the top stories of this month in the search and social space. SEARCH ENGINES GOOGLE Measure the effectiveness of your ads with new ‘Ad strength Indicator’ by
PING — Top Digital Marketing Stories — July 2018
The month of July brought in few enhancements from the search engine and social media space. Let’s have a look at some of the key updates which we thought might be most relevant to digital marketers. Search Engine News Google’s Search Console
PING — Top Digital Marketing Stories — June 2018
June was more about bringing in transparency and facilitating marketers with measurements which might come in handy for the digital marketing efforts. It will be interesting to see how these updates unfold in the coming months.
PING — Top Digital Marketing Stories — May 2018
May was an interesting month for Digital Marketing as Facebook and Google came up with new features for marketers. Here are the top stories and news from the Digital Marketing space in May 2018.
Digital Marketing News and Views April 2018
April rather started on a lighter note with pranks from Google, Fitbit, Hootsuite to subtle jokes from Wikipedia among others, damage control by Facebook and a handful new update from Google and other social channels. Enjoy your read of "Skilfinity's:
Inforgraphics: The Planet of Chatbots – The Rise
A Chatbot can navigate the visitor, collect information, schedule meeting or simply push the process further down the sales funnel thus saving time, effort and money by automating the conversation. Read and view inforgraphics to understand the general consumer sentiment
Choosing the right Social Media Channel
“Right now, with social networks and other tools on the internet, all of these 500 million people have a way to say what they are thinking and their voice be heard” — Mark Zuckerberg Checking your Facebook account or Twitter feed
Top Digital Marketing News March 2018
The year 2018 is turning out to be quite eventful for us Marketers..especially everyone who is in the digital space! March hit us hard with Facebook — Cambridge Analytica debacle, but things mellowed with a bunch of new updates from
Ways To increase your Website Traffic
Aren’t there ample materials online which talk about how to generate traffic to your website? What is different in this one? Why should I bother even opening this? Well, these were the exact questions we started with. And yes, Google search returned
PING — Top Digital Marketing Stories — February 2018
The year began with both Facebook and YouTube recalibrating rules impacting SMEs the most, while Google and WhatsApp enabled enhanced features for businesses. The second month of the year is all about Instagram and some of the platforms biggest updates thus far.
Infographics: e-commerce site traffic increase
Infographics: Web Traffic Ranking of Top E-Commerce Platforms in Singapore — March 2018Internet giant Google and Singapore state investment firm Temasek Holdings predicts Singapore’s e-commerce market will be more than 5X which is US$5.4 billion (S$7.5 billion) within a decade. Sailing in
6 Mobile App Marketing Strategies
Number of Apps in Top App StoresThis Saturday was my lock-myself-in-clear-all-pending-To-Do day. After burning my retina for almost 10 hours in veg out state in front of the laptop, I decided to treat myself to a good meal, celebrating the clean
Infographics: Digital Marketing for SMEs
In the fast-moving world of marketing, more digital solutions are well-placed each day to help businesses take a huge leap forward. Among the arsenal of digital mediums available, here is an infographic with 10 tips and tricks for SME’s to
Viral Marketing
Hubspot says, close to 95% of marketers plan to add either YouTube or Facebook video to their content distribution efforts. In other news, in a recent video, a first-year grad student just winked and trumped Mark Zuckerberg on Instagram with 4.9
PING — Top Digital Marketing Stories — January 2018
Skilfinity is a digital marketing startup…Don’t hit the close button yet — let us make the point, I promise, this isn’t a sales pitch. Restarting — Skilfinity is a digital marketing startup, and like most marketers, it’s in our blood to keep up with the latest
Ensure Success Of Digital Marketing Campaigns: Opt For The Right Goals
According to Forrester Research and eMarketer the estimated allocation of marketing funds offline vs. online and across the digital channels is on a rise. Am sure you think, this statement is a given. Allow me to elaborate with a few statistics In 2014,
5 Digital Marketing Trends to lapse in 2018
A month down in 2018, budgets in, new year hangover went, its business as usual and yes Digital Marketing is still the top strategy for almost all organisations. While brainstorming, for the purpose of this blog, one thought leads to another